SEO - Search Engine Optimization
It is important for every client not only to have visualy attractive presentation or e-shop, but especially to improve his own business. It is necessary to consider optimization for search engines, so called SEO, from the very start of development of a new presentation or e-shop. In short it means to get your pages to the top positions in search engines.
This subject is very complex and it is vital to implement it already when the structure is defined, but also later when the content is filled. You can make a good start by choosing the right CMS or e-shop solution and then continue with other things like back links building.